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Joanna Maria Albertin, P. IVA IT14011520963
Find yourself with a journey
Our tailor-made services
JMA Consulting’s services are designed to support companies in a practical and structured way throughout their commercial growth journey.
From strategy definition to capability development, and from process optimization to the integration of technology and AI, each engagement combines strategic vision with hands-on execution to deliver sustainable results.
Training, Coaching and Sales Academy
Go-to-Market Strategy & Business Development
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Support in defining and implementing growth-oriented sales strategies, through an integrated approach that combines strategic vision and execution.
The service includes:
- analysis of the business context, market, and commercial model
- definition or refinement of value proposition, segmentation, and ICP
- design of the sales funnel and sales process
- development of direct and indirect channels (partners, system integrators)
- structured outbound activities and opportunity prioritization
- account strategy and support on complex negotiations
- focus on priorities and quick wins within the first 30–60 days
Goal: to build a solid, scalable, and results-driven sales system.
Structured and continuous development of sales capabilities through training, coaching, and learning models integrated into company processes.
The service includes:
- in-person and online training (classroom, VILT, blended programs)
- design of tailored training paths
- LMS integration to ensure continuity and progress tracking
- development of training content, also in collaboration with specialized partners
- individual and group sales coaching
- hands-on support on real cases, negotiations, and role plays
- support to HR and Sales Management in building and evolving a Sales Academy
Goal: to make training practical, applicable, and truly adopted by sales teams.
Process Development & Optimization, Technology & AI
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Optimization of sales and organizational processes through the integration of digital tools, CRM systems, automation, and AI solutions.
The service includes:
- analysis and optimization of sales and cross-functional processes
- design of clear, scalable workflows
- CRM setup and management (e.g. HubSpot)
- support for CRM adoption by sales teams
- development of sales playbooks integrated with processes and tools
- light automation and AI solutions to reduce low-value activities
- hands-on training and operational support on tool usage
- collaboration with a network of selected technology partners
Goal: to simplify processes, increase efficiency and effectiveness, and make technology and AI a true competitive advantage.
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